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Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Our Testimonials

See why our clients love working with us
Daniel

Daniel

I reached out to Jordan when I saw a "For Sale" sign in a neighborhood I was interested in. My previous experiences with other agents had been lackluster; many of them felt pushy and overly "salesy". However, after speaking wit...
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Larry & Kim

Larry & Kim

We owned our home for twenty-two years and needed to sell it in order to retire outside the city. We interviewed several agents and decided that Jordan was the right fit for us. He was personable, friendly, and trustworthy, and...
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Alan

Alan

Jordan went above and beyond to help me find my home. As a first-time homebuyer, I appreciated how he made me feel comfortable throughout the whole time. It was a steep learning curve, but he was always available to answer my q...
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Olivia & Scott

Olivia & Scott

Do yourself a favor and work with Jordan! He was incredible throughout our home-buying process, and we couldn't be happier with the results. Jordan came highly recommended by friends, and I can't imagine having worked with anyo...
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Lauren

Lauren

I met Jordan at one of his open houses, and we quickly connected. During our initial consultation, he was easy to talk to and did a great job explaining the process to me. He introduced me to several friendly and knowledgeable ...
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Claire & Asaf

Claire & Asaf

Having Jordan on our side made all the difference in selling our one-bedroom condo and finding a larger space for our growing family. We quickly outgrew our space and needed to find the perfect "forever home". Although interest...
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Doug & James

Doug & James

Working with Jordan was fantastic. Selling my parents' home was a challenging time for my partner and me, but he removed much of the stress involved in the process. He knew exactly what needed to be done to make the house look ...
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Yanping

Yanping

Exceptional Experience with Jordan Highly Recommend! I had the pleasure of meeting Jordan during an open house in 2020, and I was immediately impressed by his professionalism and the way he treated everyone with respect, whethe...
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Tushar

Tushar

I had the great pleasure of partnering with Jordan for my condo purchase. As a buyer’s agent, Jordan was a great sounding board. He was very objective, and that’s exactly what I needed to balance my emotional attachment to a gi...
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Rebekah & Calvin

Rebekah & Calvin

Jordan helped us purchase our first home, and we couldn’t have asked for a better experience. He was proactive, knowledgeable, patient, and on the ball. The relationship he built with the seller's agent was invaluable, and his ...
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Michael

Michael

Jordan took the time to understand my needs and concerns, providing valuable insights into the current market trends and pricing strategies every step of the way. Jordan was always available to answer my questions, no matter ho...
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Matt & Hannah

Matt & Hannah

Jordan is an absolute rockstar and the reason we are in our dream condo today. Jordan worked with us for over a year. His patience and expert knowledge were truly invaluable; he guided us through every step of the process and m...
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Jennifer & Ben

Jennifer & Ben

We recently had the pleasure of working with Jordan when selling our home, and we cannot recommend him highly enough! From our very first meeting, he was professional, knowledgeable, and genuinely invested in helping us navigat...
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Euna & Kalama

Euna & Kalama

We worked with Jordan to purchase an investment property in the Outer Sunset. We could not be more pleased with his professionalism, hard work, and expertise. Jordan is the best of the best. The prior owner of the home we bough...
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Erika & Dave

Erika & Dave

Highest recommendations for Jordan Golani, who helped us buy our dream home in a very tight market. Jordan was able to get an offer through in just a few hours, in a unique situation with a same-day contingency that got us acce...
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Tomi

Tomi

Jordan is a great real estate agent! I highly recommend his services. Together, we were successful in purchasing and selling a condo in San Francisco. He was patient and very helpful, walking me through all aspects of the proce...
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Kim & Jim

Kim & Jim

Jordan helped us to acquire our dream retirement city home in record time. Jordan represented the seller and kept in continual contact with our agent so that we could come to an agreement to purchase this fantastic property. Ou...
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Work With Jordan

View your real estate journey through the lens of a financial strategist. He treats every transaction as a significant investment. Jordan’s rigorous attention to detail ensures your wealth is protected. Contact him for expert advisory services in the Bay Area.

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